Nike Running

2023-2024

I worked with Nike to assist in developing a strategy for their Running Landing Page and enhanced content below the fold of a product page (also known as a ePDP) to support their mission of improving the digital shopping experience within the running world to empower Members to find the right running shoe for their needs.

Finding the balance between creative and data.

A core consideration in developing this strategy was how to effectively serve the diverse needs of runners—from someone who wants to see how a running shoe looks with their jogging outfit to someone who wants the exact heal-to-toe drop. Paired with the collaboration of Nike departments that play a role in the shopping journey, this allowed the team and I to find a balance of what types of content are shown on a landing page to address consumer and brand needs.

  • Road Running

  • Road Racing

  • Trail Running

Creating seamless integration to product benefits and messaging

My strategic approach to ePDPs centered on providing runners with a profound understanding of the product benefits across Nike's premier running shoe lines. Through a rigorous process of countless iterations and sketches, I meticulously focused on the data visualization of diverse data and information. This level of detail ensured that key advantages were readily apparent to runners at a glance. To expedite the creation of over 500 unique assets across 90 products, the team and I developed four dynamic base modules covering essential information for various terrains.

500

Unique Assets
(Desktop & Mobile)

90

Running shoes with enhanced content storytelling

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